EMLyon—Masters in Transformation Digital, Marketing & Strategy. Typically, master’s in communication programs with a focus in PR and/or Marketing require the completion of between 30 and 60 course credits, which students can fulfill in between 12 and 24 months of full-time study, or 24 to 36 months of part-time study. Public relations is concerned with a company’s relationship with the public, its target consumers, and other stakeholders such as partner corporations; it also concerns a company’s maintenance of a positive reputation and brand identity. in their curriculum as core or elective courses. The majority of master’s in marketing communication and public relations programs are industry-focused, with courses that give students the knowledge and skills to advance their careers in marketing or public relations. Last Database Update: 2/1/2021, Online Master's in Strategic Public Relations, Master’s in Marketing Communication and Public Relations. IMC programs that are more traditionally aligned with Master’s in Marketing programs are not included at this time. The full-time program spans five intensive quarters. MastersinCommunications.com groups these two related programs together as it is not uncommon for master’s in communication programs to offer specializations that focus on both PR and marketing; however, there are programs that offer distinct specializations that focus on one more than the other. The first quarter is spent on core courses including Consumer Insight and Marketing … BU’s Master of Science in Media Science with a concentration in Marketing Communication Research uniquely prepares you for this booming industry. Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director. Although it sounds simple enough, knowing where to start and how to move your marketing … Barcelona , Spain. Marketing and public relations (PR) are at the core of how companies build and maintain their client base. 98.2. For example, the majority of master’s in strategic communication programs include coursework in PR and marketing. Individuals who complete a master’s degree in marketing communication and/or PR can find work in a wide variety of for-profit and non-profit environments as marketing and/or public relations specialists, social and digital media managers, brand specialists, and directors of marketing. Master’s in communication programs in public relations and marketing typically begin with a core set of classes that cover advanced concepts in strategic communication, such as persuasive writing, communication laws and ethics, and research in communication. These programs include courses in public relations writing, client experience assessment and management, marketing content production and analytics, consumer research, advertising campaigns, and other strategies for building a company’s brand and fostering a connection between companies and their consumers. Generalist … The master's degree program in marketing communications or integrated marketing communications teaches students to use research, strategic thinking, and creativity to … You may also select courses from other University College graduate programs with approval from the academic director. While distinct, marketing and PR overlap with and rely on each other in organizations of all sizes and in all industries. Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area. These classes cover in detail the latest theories and methods for effective public relations and marketing across different channels, including website content, email marketing, press releases, social media, and more. U.S. News & World Report ranks Marketing Manager #1 on their “Best Sales and Marketing” job list for factors such as job market, upward mobility, and salary. The program can be completed in just 20 months and covers numerous topics critical for advancement in the communication industry, including crisis communication, social media engagement, focus group planning and implementation, survey design and survey analysis, public relations theory, professional writing, and communication ethics. As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how … In addition, master’s in mass communication programs typically have some coursework or electives in marketing and/or public relations. The M.A. Master’s in communication programs in public relations and marketing typically begin with a core set of classes that cover advanced concepts in strategic communication, such as persuasive writing, communication laws and ethics, and research in communication. Get in touch with University College by initiating a conversation with an advisor, requesting more information about a program, or submitting a general inquiry. Copyright © 2021 | All Rights Reserved | Equal Opportunity Affirmative Action Institution, University of Denver - University College Logo, University of Denver - University College, Information and Communications Technology. In addition, many master’s in communication programs provide students with a degree of flexibility in the order in which they complete their concentration classes. Master in Digital Business. Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years. Projected employment growth within the marketing industry is expected to increase by 13% over the next four years, according to U.S. Bureau of Labor Statistics. These programs are similar to master’s in communication programs with a marketing, public relations, and/or strategic communication emphasis, and may even be seen as a graduate program that sits at the intersection of these three fields. About a third of communication managers have master’s degrees… Students should also note that, while some master’s in communication programs provide specific specializations in marketing and/or public relations, there are also programs that allow their students to specialize in a different area of communication while taking some electives in marketing or public relations. MSc Strategic Marketing. Design, manage, and measure persuasive digital marketing campaigns, Assess the current scope and predict future trends in marketing, Prove ROI by measuring the impact of communication efforts, Master of Arts in Communication Management with a concentration in Marketing Communication requires completion of 48 credit hours (12 courses). Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more. In recent years, there has been increased emphasis on understanding how different forms of communication–including public relations, traditional print-based marketing channels, digital marketing strategies and analytics, and social media–work together to shape a company’s relationship with its various stakeholders. After completing the core curriculum of their program, students focus on courses that train them specifically in PR and marketing strategy. 89.5. Popular electives for students in the Communication Management program include: Electives may be chosen from among all courses in the Communication Management program. The Master of Communication Management online program serves new and experienced professionals from a wide array of industries who want to become leaders, drive innovation, … University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees. Finally, for students who are mainly interested in public relations, some colleges and universities also offer dedicated Master’s in Public Relations programs. While course titles and content may vary from program to program, in general, students complete classes such as: Below is an example of a curriculum plan for a student pursuing a two-year course of study in a master’s in communication program with an emphasis in PR and marketing. Marketing and public relations are distinct from each other, in that marketing is typically defined as advertising and other types of content that promote a company’s products or services. 96.4. An master’s in marketing online can bolster a rewarding career in an exciting, ever-evolving field. Professional development for emerging nonprofit leaders. Median Annual Salary: $97,180; The marketing communication manager leads all efforts to describe and promote an organization, including creating physical and digital promotion material, research and development, distribution, and overall communication strategy. Ethical and effective marketing practices are an important component of a sound public relations strategy, and a positive company image borne from savvy PR practices provides a good foundation for a successful marketing strategy. This degree is flexible allowing you to study multiple areas of media – from Animation to Scriptwriting to PR and more – and create your own unique combination of subjects. Imperial College Business School. Learning membership program for those 50+. Master of Communication Management You will acquire the knowledge and tactics to decipher, design and execute effective communication strategies valued by executives, stakeholders … Find out more about what you … Our online learning platform makes it easy to work anywhere at any time. Digital transformation is … With an online master’s in communication, you will gain vital knowledge in communication courses covering business, marketing, politics, organizational communications and public relations. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States. Marketing Communication Manager. Faculty take it a step beyond other strategic communication master's programs by placing emphasis on ethical decision-making and diversity and inclusion in communication. A master’s in communication prepares professionals for the role of communication director, public relations manager, communications strategist, writer/editor, and other positions requiring … To accommodate this shift in many companies’ marketing strategies to incorporate this more holistic approach, numerous schools are offering master’s in communication programs with an IMC emphasis. While these programs may include courses that cover human communication theories and research methods, these concepts are generally applied to marketing and/or public relations initiatives. University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. A report done by University College and the Business Marketing Association of Colorado found that 46% of hiring managers say that their hiring pools are smaller than they like. We understand the demands of balancing work, friends and family, and school can be challenging. One-on-one career coaching and mock interviews, Job database dedicated to DU students and alumni. They also assess consumers’ responses to their companies’ outreach efforts, and advise other departments within their company regarding product and service positioning. Total Programs: 141 At this time, MastersinCommunications.com does not contain a comprehensive directory of Master’s in Public Relations programs. Learn the scope of activity, historical development, and future direction of the industry. in Integrated Marketing Communication … Professionals in marketing and PR design and implement marketing and public relations campaigns, and incorporate the latest insights and technological developments in marketing and customer experience management into these campaigns. Flickr: Alizée Fourcade … Common applied communication programs include Master’s in Strategic Communication and Master’s in Integrated Marketing Communication. Our online master of science in marketing and communications degree from Loyola University New Orleans will help you connect your creativity to your career goals with a customizable … All students are required to complete a zero-credit Student Success Course. Courses for master’s programs in IMC are often equivalent or similar to those of master’s programs in PR, marketing, and strategic communication. EU Business School. Short, non-credit courses for the love of learning. 78.9. Hybrid/Online Programs: 1 The knowledge and skills students develop during their program are also applicable to other roles that are not specifically in the fields of marketing and public relations, but which require a strong understanding of customer-facing communication, as well as consumer psychology. Master of Arts in Communication (Public Relations), Master of Arts in Professional Communication with an Emphasis in Advertising/Public Relations, Master of Arts in Integrated Marketing Communications (IMC), Online Master of Arts in Integrated Marketing Communications (IMC), Learn more about the online Master of Arts in Integrated Marketing Communications program - visit online.uwa.edu, Master of Arts in Mass Communication with a Professional Mass Media Option in Strategic Communication/Public Relations, Online Master of Arts in Mass Communication with a Professional Mass Media Option in Strategic Communication/Public Relations, Master of Arts in Communications with a Concentration in Professional Communications (Advertising and Public Relations), Master of Communication Management with an Area of Focus in Marketing Communication, Online Master of Communication Management with Areas of Focus in Marketing Communication, and Market Research and Analytics, Master of Arts in Communication with a Specialization in Media and Public Relations, Master of Science in Public Communication & Technology with a Specialization in Strategic Communication, Public Relations, and Advertising, Master of Arts in Communication - Generalist Program with Electives (Public Relations), Master of Arts in Communication Management with Concentrations in Marketing Communication, Public Relations, and User Experience Strategy, Online Master of Arts in Communication Management with Concentrations in Marketing Communication, Public Relations, and User Experience Strategy, Master of Science in Strategic Communication (Public Relations), Online Master of Science in Strategic Communication (Public Relations), Master of Arts in Strategic Communication and Public Relations with a Concentration in Corporate Communication & Public Relations, Online Master's in Strategic Communication and Public Relations (SCPR), Learn more about the online Master's in Strategic Communication and Public Relations (SCPR) program - visit onlineprograms.sacredheart.edu, Master of Arts in Communication with a Track in Marketing Communication, Master of Arts in Communication with an Emphasis Area in Integrated Communication (Public Relations), Master of Arts in Communication with Areas of Study in Advertising and Public Relations, Online Master of Arts in Strategic Communication with a Concentration in Public Relations, Learn more about the online MA in Strategic Communication program - visit online.udel.edu, Master of Professional Studies in Integrated Marketing Communications, Master of Professional Studies in Public Relations & Corporate Communications, Online Master of Professional Studies in Integrated Marketing Communications, Learn more about the online Master of Professional Studies in Integrated Marketing Communications program - visit scs.georgetown.edu, Online Master of Professional Studies in Public Relations & Corporate Communications, Learn more about the online Master of Professional Studies in Public Relations & Corporate Communications program - visit scs.georgetown.edu, Master of Arts in Communication with a Concentration in Public and Media Relations, Online Master of Arts in Communication with a Concentration in Public and Media Relations, Learn more about the online MA in Communication program - visit advanced.jhu.edu, Master of Arts in Strategic Communication and Public Relations, Master’s in Integrated Marketing Communication with Concentration Areas in Intercultural & Multicultural Marketing Communication, and Strategic Communication, Master of Arts in Mass Communication with Specializations in Advertising, and Public Relations, Online Master of Arts in Mass Communication with a Specialization in Public Relations, Master of Arts in Journalism and Mass Communication with Concentrations in Advertising, and Public Relations, Master of Arts in Communication with Foci in Public Relations and Advertising, Master's in Communication with an Interest Area in Public Relations, Master of Science in Integrated Marketing Communications (Evanston Campus) with Sequences in Consumer Insight and Analytics, Brand Strategy, Strategic Communications, and Media, Master of Science in Integrated Marketing Communications Professional Program (Chicago), Online Master of Science in Integrated Marketing Communications Professional Program, Master of Science in Integrated Marketing Communications, Master of Arts in Applied Communication Studies with a Specialization in Public Relations, Master of Science in Integrative Studies - Marketing Communications, Online Master of Science in Strategic Brand Communication, Masters of Communication with an Area of Study in Public Relations, Online Master of Science in Communication with Concentrations in Strategic Communication/Public Relations, and Integrated Communication & Advertising, Online Master of Arts in Communication with a Specialization in Brand Communication, Learn more about the online Master of Arts in Communication program - visit online.drake.edu, Master of Science in Journalism and Mass Communication with a Track in Professional and Strategic Communication (Advertising and Public Relations), Master of Arts in Communication Studies with an Area of Emphasis in Public Relations, Master of Science in Mass Communications with a Focus Area in Strategic Communications (Public Relations), Online Master of Science in Mass Communications with a Focus Area in Strategic Communications (Public Relations), Master's in Mass Communications (MA or MS) with an Optional Concentration in Public Relations, Online Master of Science in Digital Marketing and Communications (MKTC), Master of Arts in Communication with a Concentration in Integrated Communication, Master of Arts in Organizational Communication with a Concentration in Public Relations, Master of Science in Communication with a Specialization in Strategic Communication (Advertising, Public Relations), Master of Science in Communication Management (Strategic Public Relations, Advertising, and Integrated Communications), Master of Science in Media Science with a Concentration in Marketing Communication Research, Master of Science in Communications with a Focus on Leadership, Marketing, and Public Relations, Online Master of Science in Communication with a Focus on Leadership, Marketing, and Public Relations, Master of Arts in Strategic Marketing Communication with Professional Paths in Brand Strategy, Digital Strategy, and Strategic Planning, Master of Science in Communication with a Specialized Concentration in Public Relations, Online Master of Science in Communication with a Specialized Concentration in Public Relations, Master of Science in Corporate and Organizational Communication with a Concentration in Public and Media Relations, Online Master of Science in Corporate and Organizational Communication with a Concentration in Public and Media Relations, Master of Arts in Communication (with a Concentration in Public Relations & Advertising), Master of Communication (with a Concentration in Integrated Marketing Communication), Online Master of Arts in Communication with a Concentration in Public Relations, Online Master of Science in Integrated Marketing Communications, Master of Arts in Communication with an Emphasis in Public Relations & Organizational Communication, Master of Science in Mass Communications - Strategic Media Communications (Advertising and Public Relations), Master of Arts in Mass Communication with Areas of Focus in Advertising, and Public Relations, Master of Science in Communication - Integrated Communication (Public Relations), Master of Science in Communication - Public Relations and Corporate Communication, Online Master of Science in Communication - Integrated Communication (Public Relations), Master of Arts in Communication with an Emphasis in Integrated Marketing Communication, Master of Arts in Advertising and Strategic Communications, Master of Arts in Advertising and Marketing Communications, Online Master of Arts in Advertising and Marketing Communications, Master of Arts in Communication with a Specialization in Public Relations, Master of Arts in Journalism and Mass Communications with a Specialization in Integrated Media Communications (Advertising and Public Relations), Online Master of Arts in Journalism and Mass Communications with a Specialization in Integrated Media Communications (Advertising and Public Relations), Online Master of Arts in Communication with an Optional Concentration in Public Relations, Learn more about the online MA in Communication program - visit Snhu.edu, Master of Arts in Communication with a Subject Area in Public Relations, Online Master of Science in Communication & Digital Marketing, Master of Arts in Communication Studies with a Concentration in Applied Organizational Communication (Public Relations), Master of Arts in Communication with a Specialization in Public Relations and Social Media, Master of Communication and Media with a Specialization in Public Relations, Online Master of Communication and Media with a Specialization in Public Relations, Master of Arts in Communication with a Track in Public Relations, Master of Arts in Communication with a Focus in Public Relations, Online Master of Arts in Communication with a Focus in Public Relations, Online Master of Science in Strategic Marketing Communications, Learn more about the online Master of Science in Strategic Marketing Communications program - visit onlinebusiness.fordham.edu, Master of Science in Marketing Communication Management, Online Master of Arts in Integrated Marketing Communication, Master of Arts in Communication Arts with a Specialization in PR/Advertising (Integrated Marketing Communications), Master of Science in Public Relations and Corporate Communication with a Specialization in Public Relations Management (NYU Midtown Center), Online Master of Arts in Communication with Specializations in Content Marketing, Integrated Marketing Communications, and Public Relations, Master of Science in Integrated Advertising Communications, Communications@Syracuse Online Master of Science in Communications with Specializations in Advertising, and Public Relations, Learn more about the online Master of Science in Communications program - visit onlinegrad.syracuse.edu, Master of Professional Studies in Branding + Integrated Communications with Specializations in Creative, Management / Planning, and Public Relations, Master of Arts in Strategic Communication with a Concentation Area in Public Relations, Master of Science in Communication with a Specialization in Public Relations, Master of Arts in Media and Communication with a Specialization in Strategic Communication, Master of Arts in Communication Studies with a Subject Area in Public Relations/International Public Relations, Online Master of Arts in Corporate and Strategic Communication with an Area of Focus in Public Relations, Online Master of Science in Marketing & Communication, Master of Arts in Communication and Development Studies with a Specialization in Strategic Communications/Public Relations, Master of Arts in Communication with an Area of Study in Public Relations, Master of Arts in Communication with a Focus Area in Organizational Communication and Public Relations, Master of Arts in Communication with a Certificate in Strategic Public Relations, Master of Arts in Professional Communication, Master of Science in Mass Communications with a Specialty Track in Brand Communication, Master of Arts in Journalism and Mass Communication with an Area of Study in Strategic Communication (PR and Advertising), Master of Science in Management Communication with a Track in Public Relations/Advertising, Master of Science in Communication with a Concentration in Public Communication (Public Relations), Online Master of Science in Communication with a Concentration in Public Communication (Public Relations), Master of Arts in Corporate Communication with a Specialization in Integrated Marketing Communication, Online Master of Arts in Corporate Communication with a Specialization in Integrated Marketing Communication, Master of Arts in Communication Studies with an Area of Emphasis in Integrated Marketing Communication, Online Master of Arts in Communication Studies with an Area of Emphasis in Integrated Marketing Communication, Master of Science in Communication Studies with a Track in Strategic Public Relations, Master of Arts in Communication (Focused Coursework in Public Relations), Master of Arts in Communication with an Area of Study in Strategic Communication, Online Master of Arts in Communication Arts with a Concentration in Marketing Communication, Master in Science in Media and Communication with a Specialization in Public Relations, Master of Arts in Strategic Communication with an Area of Emphasis in Public Relations and Marketing Communication, Master of Science in Communication and Information with Concentrations in Advertising, and Public Relations, Master of Arts in Communication with a Concentration in Marketing Communication, Online Master of Arts in Mass Communication with a Concentration in Advertising and Public Relations, Master of Science in Strategic Communication (Advertising/Public Relations), Master of Arts in Mass Communications with a Professional Track (Public Relations), Master of Arts in Communication with a Concentration in Public Relations Studies, Master of Professional Communication with an Emphasis in New and Emerging Media (Public Relations and Marketing), Master of Arts in Communication with an Area of Focus in Strategic Communication/Public Relations, Master of Arts in Media and Communications with a Specialization in Journalism (with a Track in Public Relations), Master of Science in Strategic Communication, Masters of Science in Mass Communication with a Concentration in Strategic Public Relations, Online Master of Science in Data Marketing Communications, Online Master of Science in Digital Marketing Communications, Online Master of Science in Integrated Marketing Communications with Areas of Emphasis in Creative Strategy, Data Marketing Communications, Digital and Social Media, Healthcare Communication, Higher Education Marketing, and Public Relations Leadership, Total Schools: 109